Make your Email Marketing Newsletter Useful

The best thing amongst all for email marketing campaign work is with the right content. Think about writing your content so that it does the ‘work’ for someone else.

In any case, that work should relate heavily to a product or service that you provide. It acts as a subtle resource for someone who may be debating on whether they should be your customer.

For instance, you are seller for AB&C company write a newsletter about their qualities in which one looks for if the company is selling to AB&C Company.  Talk about nitty-gritty details of how important a high-res photo is in confirming the validity of an item.

Provide useful resources that back your claim, and make your newsletter reach out to offer them advice.

By using this type of method, you can easily highlight those strengths that your company has while providing a very informative newsletter for your subscribers.

While newsletters can be a great way to feature to promote new products or services you offer, you need to think about what makes it worth reading, and more importantly, how can it make you stand out as an authority!

5 Best Practices of B2B Email Marketing

Business to Business (B2B) email marketing is an extremely effective marketing practice. Just like any other online marketing strategy, understanding what the industry best practices are will separate your latest campaign from all of the others.  

The five top most B2B email marketing best practices are:

·         Know Your Audience: If you are mailing to IT network administration image-heavy newsletter probably will not be received. Instead, send a text only message. Follow the cues of what your audience is like and don’t take a one-size-fits-all approach.

·         Make it easy for mobile audience: Click here to read on your mobile phone is becoming more commonplace on B2B emails and may help you escape mobile email rendering holdups.

·         From & Subject lines: Emails from CEO to a fellow executive tend to resonate. Ensure your From line is from someone who matters. Combine this with a short Subject line that can break through the clutter while demonstrating a reason for the user to read this email.

·         Short and Sweet: Whether read on an iPhone or laptop, make your message count. That means make sure it gets read. Long emails without clear calls to action will get skimmed and deleted.

·         Remarket: Create follow-up campaigns based on how each user responded (or didn’t) to the initial campaign. Using your metrics can guide you to a better and more relevant strategy.