Are you following 1999 email writing style, still?

Email Marketing Changes Ahead

We all know internet is spreading like wild fire in the forest. There are many developments in the internet and changes in style of email marketing. Now, the best practices are no best and not even evergreen. When email marketing was a dude then the strategies followed will not work now, they are outdated or woeful.

To analyze where you land on the strategies, we have laid compare and contrast point:

Ñ    List Building: In way back 1999 opt-in list but not CAN-SPAM policy. It was only about quantity and not the quality in those years. Marketers grabbed the contacts from everywhere they could. But, today we look more of quality than quantity. The contacts are not grabbed but they are verified at every stage. We are careful about the content we send to our clients because of spam threats.

Ñ    Subject Lines: The important aspect of email marketing is subject line. The creative and catchy the subject line the more the open rates. If the subject line includes words like Discount, Free, Offer, Important, etc. will mark your emails as spammed and thrown into the trash box.

Ñ    Measurement and Analysis: Earlier basic metrics like open, clicks, conversions and unsubscribe ruled our analysis. But now our metrics have dived deeper with metrics like reach, average order value (AOV), and revenue per email address (RPE). 

http://infodatahouse.com/

3 Must-Avoid Email Marketing Mistakes

1.     Requiring too much information while signing up – Make most of the information optional; the only mandatory information required for email subscription is a valid email id. First names make the emails more personalized but should be made optional. Phone numbers and other redundant information will surely cut down on the sign up volume

2.     Not entertaining unsubscribing requests – Please entertain an unsubscribe request at the earliest. Customers are least likely to do business with vendors who keep sending them emails even when they have not asked for 

3.     Sending emails too frequently – It is really irritating for customers to keep receiving emails each single day with long product descriptions and promotional offers. If you wish to send out daily updates at all, let your customers tell you how frequently they would like to receive them