1.
Requiring too much
information while signing up – Make most of the information optional; the only mandatory
information required for email subscription is a valid email id. First names
make the emails more personalized but should be made optional. Phone numbers
and other redundant information will surely cut down on the sign up volume
2.
Not entertaining
unsubscribing requests – Please entertain an
unsubscribe request at the earliest. Customers are least likely to do business
with vendors who keep sending them emails even when they have not asked for
3.
Sending emails too
frequently – It is really irritating for customers to keep receiving emails
each single day with long product descriptions and promotional offers. If you
wish to send out daily updates at all, let your customers tell you how frequently
they would like to receive them
