The best thing amongst all for email marketing campaign work is with the right content. Think about writing your content so that it does the ‘work’ for someone else.
In any case, that work should relate heavily to a product or service that you provide. It acts as a subtle resource for someone who may be debating on whether they should be your customer.
For instance, you are seller for AB&C company write a newsletter about their qualities in which one looks for if the company is selling to AB&C Company. Talk about nitty-gritty details of how important a high-res photo is in confirming the validity of an item.
Provide useful resources that back your claim, and make your newsletter reach out to offer them advice.
By using this type of method, you can easily highlight those strengths that your company has while providing a very informative newsletter for your subscribers.
While newsletters can be a great way to feature to promote new products or services you offer, you need to think about what makes it worth reading, and more importantly, how can it make you stand out as an authority!