Wednesday, 7 December 2011

3 Must-Avoid Email Marketing Mistakes

1.     Requiring too much information while signing up – Make most of the information optional; the only mandatory information required for email subscription is a valid email id. First names make the emails more personalized but should be made optional. Phone numbers and other redundant information will surely cut down on the sign up volume

2.     Not entertaining unsubscribing requests – Please entertain an unsubscribe request at the earliest. Customers are least likely to do business with vendors who keep sending them emails even when they have not asked for 

3.     Sending emails too frequently – It is really irritating for customers to keep receiving emails each single day with long product descriptions and promotional offers. If you wish to send out daily updates at all, let your customers tell you how frequently they would like to receive them


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  2. A smallish campaign with a homemade list would not be likely to yield much of a result. To achieve anything worthwhile, a much more aggressive effort is needed. Then, the age-old value analysis applies: projected earnings = margin on total projected sales - cost of campaign.


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