What is Email Appending?
It is the process of matching a customer database that lacks
e-mail addresses with a third party’s address database with a view to append
the missing information to the client database.
How is Email Appending
done?
Email Appending is done when an organization that has a customer
database containing names, postal address, or telephone numbers wants to
kick-off email communication with its clients.
The organization hires an email appending services provider, who owns
a huge database, to append the email addresses to their database.
The third party email appending services will match the prospect
list with their database and add their accurate email address to the database. Appending
involves manual and automated process.
After the appending process, permission is sought from the
prospects to send emails to them, also known as opt-in emails. The purpose of
permission is to make sure the email address is active and the prospect is interested
to receive emails from the organization.
Why Email Appending is
done?
1.
To make the email
campaigns faster and crisp
2.
To reduce the cost of lost
data
3.
To reach wider audience
4.
Better marketing results
5.
Enhanced customer service.
