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| Email Marketing Changes Ahead |
We all know internet is spreading like wild fire in the forest. There
are many developments in the internet and changes in style of email marketing. Now,
the best practices are no best and not even evergreen. When email marketing was
a dude then the strategies followed will not work now, they are outdated or
woeful.
To analyze where you land on the strategies, we have laid compare
and contrast point:
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List Building: In way back 1999 opt-in
list but not CAN-SPAM policy. It was only about quantity and not the quality in
those years. Marketers grabbed the contacts from everywhere they could. But,
today we look more of quality than quantity. The contacts are not grabbed but
they are verified at every stage. We are careful about the content we send to
our clients because of spam threats.
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Subject Lines: The important aspect of
email marketing is subject line. The creative and catchy the subject line the
more the open rates. If the subject line includes words like Discount, Free, Offer, Important, etc.
will mark your emails as spammed and thrown into the trash box.
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Measurement and Analysis: Earlier basic
metrics like open, clicks, conversions and unsubscribe ruled our analysis. But
now our metrics have dived deeper with metrics like reach, average order value
(AOV), and revenue per email address (RPE).
